Basically, the answer to the question what is solo ads traffic is the number of click the ads generate when it is run for a specific period. Ideally, these ads are un on specific platforms and the clicks on these solo ads are usually generated from different sources such as campaigns, email blasts, or sequences. You will not have to put in all your efforts to get these clicks if you do not want to. Alternately, you can by a particular number of clicks from the different solo ad sellers available in the market. Just make sure that their email list suffices your particular market niche.
About the process
When you run a solo ad on a specific platform, people view it after receiving an email from you about the offer and if they find it attractive and useful to them, they will read it and click on it. every single receiver of email is considered as a unique source. The moment a person clicks on the ad, it adds to the traffic count of your solo ad. This solo ad click in turn directs the viewer to different pages of your website. These pages include the opt-in page, the sales page, the product page and many more, as per the design of the solo ad.
Build an email list
With the help of an increased number of solo ad traffic you can even build your email list. This will help you a lot in increasing your customer database as well as the performance of your email marketing campaigns. Therefore, make sure that when a people click on the solo ad, they are directed to a squeeze page or opt-in page where they need to furnish their personal details to view the entire site and subscribe to your newsletters and email list.
Try to upsell
The best process to gain more traffic and capture more leads for your business to grow and reach to a broader audience is to upsell the people who click on your solo ad. This is the process followed by almost every business now as this is the best and most effective way to capture leads and build on it. If you upsell them by following a proven email sequence this will make your email list building process much easier and more effective. Contact them personally to connect with them and tell more about your business and product which are not mentioned in the solo ad.